From humble beginnings rooted in candy-making, Parle-G has carved a significant niche for itself in the biscuit industry, a feat not easily achieved but marked by relentless struggle and hard work.
Parle-G
Since the time we’ve gained consciousness, the name Parle-G has been echoing around us. Priced at just 5 rupees, it’s a biscuit that can keep hunger at bay for a long time. From children to the elderly, everyone’s lips utter only one name after consuming it. The company established its strong foothold in the market even before independence. Today, whenever biscuits are mentioned, the name Parle-G inevitably follows. Despite the entry of numerous big companies into the market, Parle-G remains unparalleled. This company didn’t achieve its prominent position in the biscuit industry easily; it required tremendous struggle and hard work.
The Early Years
Parle-G, a leading Indian food company manufacturing biscuits and other snacks, was founded by Mohanlal Dayal in Mumbai, British India, in 1929. Initially a small factory, it has now become one of the Indian companies producing biscuits on a large scale. The name ‘Parle-G’ is derived from ‘Parle,’ the initial name of the company. Mohanlal Dayal started as a candy manufacturer but later decided to venture into biscuit production, a decision that proved fruitful commercially. He worked hard to produce affordable biscuits for the masses, eventually becoming ingrained in the hearts of people.
Focus on Quality
Mohanlal Dayal’s vision not only led to commercial success but also brought about social change in the country. His decision came during the Swadeshi movement, proving that Indian industrialists could also produce quality products. Thus, he set the price of biscuits at a level where both the poor and the rich could afford them. The company focused on maintaining its uniqueness and quality, which has helped it retain a special place in people’s hearts even today.
People’s Favorite
Parle-G biscuits have been selling for just ₹5 for many decades. Although the package size has decreased, the price has remained at ₹5 for 25 years. Sustaining this stability in the market for so long is commendable. Even today, this product remains the first choice for many people.
Company’s Revenue
According to media reports, Parle-G sold biscuits worth ₹8,000 crores from 2018 to 2020. In 2013, it became the first FMCG brand to achieve retail sales of ₹5,000 crores. Currently, the company has diversified into three different segments, receiving positive responses for all its products. It has more than 50,000 employees and has generated revenue exceeding ₹17,000 crores. Its products are available in over 30 lakh retail stores across the country.
Parle-G’s success story is not just about biscuits; it’s about resilience, adaptability, and maintaining quality while catering to the masses. It’s a testament to the fact that simplicity, affordability, and quality can go a long way in building a successful brand.