The movie “Teri Baaton Mein Aisa Uljha Jiya,” featuring Shahid Kapoor and Kriti Sanon, had a modest beginning, but it experienced a notable boost in performance thanks to Valentine’s Day.The box office numbers reflect a positive momentum, with a notable jump on the 6th day.
In the past week, the movie made its debut in theaters, grossing a total of ₹34.6 crores in the first five days. The earnings received a significant push on Valentine’s Day, contributing to an overall increase in its collection.
Valentine’s Day Impact on TBMAUJ Box Office Collection
On Valentine’s Day, “Teri Baaton Mein Aisa Uljha Jiya” witnessed a remarkable surge in earnings, enhancing its overall box office performance. According to early estimates, the film garnered approximately ₹6.75 crores on Wednesday, the 6th day of its release. This marked an impressive increase compared to the 5th day, with nearly ₹1 crore added to its collection. With this boost, the total box office collection of the film has reached ₹41 crores.
Performance Overview
Here’s a breakdown of the film’s earnings on the initial days,
Day 1: ₹6.7 crores
Day 2: ₹9.65 crores
Day 3: ₹10.75 crores
Day 4: ₹3.65 crores
Day 5: ₹3.85 crores
The substantial earnings on the 6th day have brought the film within touching distance of the ₹50 crores mark. The makers are optimistic about the weekend collections, anticipating further success.
Unique Marketing Strategy
Despite having a budget of around ₹75 crores, the makers implemented an innovative marketing strategy. To encourage audiences to theaters, a buy-one-get-one-free ticket offer was announced. The Valentine’s Day boost appears to have paid off well for the film.
A Romantic-Comedy with a Twist
Directed by Amit Joshi and Aaradhana Shah, “Teri Baaton Mein Aisa Uljha Jiya” presents a unique love story between a robot and a human. The film’s songs have gained popularity, and it has been trending on various platforms.
While the film had a strong start, the special Valentine’s Day promotion and positive word-of-mouth seem to have contributed significantly to its success. The romantic-comedy genre, coupled with the intriguing storyline, has resonated well with the audience, making it a promising contender at the box office.