The allure of Dark Edition variants for SUVs has garnered immense popularity in the market. Observing this trend, vehicle manufacturers frequently introduce Dark Editions of their popular SUVs to keep up with consumer preferences. Tata Motors has recently launched the Dark Edition range for its pre-facelift models, including Nexon, Nexon EV, Harrier, and Safari, all available in a striking all-black color scheme.
Tata SUVs Dark Edition Range
Last year saw the release of updated models, although an all-black variant was not part of the offerings. However, Tata Motors has now brought back the Dark Edition range for these models. The Tata Nexon Dark Edition, the pioneer of this new lineup, is priced at a starting ex-showroom cost of 11.45 lakhs INR.
Pricing Details for Tata Dark Edition SUVs
- New Tata Nexon Dark Edition: Starting ex-showroom price – 11.45 lakhs INR
- New Tata Nexon EV Dark Edition: Starting ex-showroom price – 19.49 lakhs INR
- New Tata Harrier Dark Edition: Starting ex-showroom price – 19.99 lakhs INR
- New Tata Safari Dark Edition: Starting ex-showroom price – 20.69 lakhs INR
Tata Motors Statement
Vivek Srivatsa, Chief Commercial Officer of Tata Motors Passenger Electric Mobility Limited, expressed his thoughts on the launch of the Dark Edition range. He mentioned, “The Dark Edition has truly captured the imagination of the new generation. This reflects the changing taste and preferences.” He highlighted that the new Dark Range, comprising Nexon EV, Nexon, Harrier, and Safari, marks a comeback with enhanced exterior design and feature-rich interiors. These SUVs are now significantly improved compared to their predecessors.
It’s noteworthy that the Nexon is Tata Motors’ best-selling SUV, and the company has introduced an electric version as well. The starting ex-showroom price for the Nexon in the market is 8.10 lakhs INR.
With this Dark Edition range, Tata Motors aims to boost sales by offering a refreshed and appealing aesthetic to its popular SUV lineup. The combination of sleek exteriors and feature-packed interiors is expected to resonate well with the evolving preferences of the new generation of car buyers.