Steelbird, the world’s largest helmet manufacturer, celebrated its 60th anniversary by unveiling the futuristic SBA-17 RDX helmet. The company also announced several initiatives for expansion on this special occasion. Let’s delve into the details.
New SBA-17 RDX Helmet Launched at ₹1199
In commemoration of its 60th anniversary, Steelbird High-Tech India Limited introduced the state-of-the-art SBA-17 RDX helmet. Priced at ₹1199, this open-face helmet features a robust thermoplastic shell and replaceable cheek pads for enhanced durability. The helmet boasts a stylish design with high-density EPS and a scratch-resistant polycarbonate visor for impact protection. As a special offer, the first 100,000 buyers will receive a complimentary smoke visor. Steelbird plans to launch 70 new helmet models this year.
Investment in Manufacturing Capacity Expansion
In an effort to strengthen its presence in Southern India, Steelbird is investing over ₹250 crores to establish a state-of-the-art manufacturing facility in and around Hosur, Tamil Nadu. The upcoming plant will address the increasing demand for helmets in the aftermarket and original equipment manufacturer (OEM) sectors. Additionally, Steelbird is augmenting production capacity at its existing plants to achieve a daily output of 50,000 helmets.
Expanding Retail Network
With the goal of opening 800 new stores by the end of 2025, Steelbird is aggressively expanding its Riders Shop network. These outlets, specializing in helmets, riding gear, and assorted accessories, offer personalized shopping experiences for the biking community. The company aims to promote the use of ISI-certified helmets actively.
Global Leadership and Safety Focus
Steelbird remains committed to innovation and road safety. In 2023, the company achieved global prominence by selling over 8 million units worldwide, establishing itself as the largest helmet manufacturer globally. The firm recorded a group revenue of ₹687 crores in the calendar year 2023.
Rajeev Kapoor, Managing Director of Steelbird High-Tech India, expressed pride in the company’s accomplishments over the past 60 years. He emphasized the unwavering dedication to delivering superior products and advocating for road safety. Kapoor conveyed heartfelt gratitude to customers for their loyalty and support.
This milestone marks Steelbird’s steadfast commitment to providing top-notch safety gear while highlighting its continued global leadership and future growth plans.