Established in the year 1952, Lakme laid its foundation in the Indian beauty industry, an initiative spearheaded by the visionary industrialist J.R.D. Tata, with the support of India’s first Prime Minister, Pandit Jawaharlal Nehru.
The story of Lakme is one of transformation and evolution, reshaping the landscape of the Indian beauty industry. Today, it stands tall as a symbol of beauty, elegance, and empowerment, not just in India but across 70 countries worldwide. What started as a humble endeavor has now become a global phenomenon, challenging even the biggest international brands in the beauty market.
Collaboration and Inception
During its inception, Lakme was amidst negotiations with two major French companies, showcasing Tata Group’s determination to establish a brand that could compete on a global scale. It was during these negotiations that J.R.D. Tata proposed the name ‘Lakme,’ a French word deeply resonating with Indian culture, symbolizing prosperity and beauty. Despite subsequent mergers, including its integration with Hindustan Unilever in 1993, Lakme retained its stronghold in the Indian beauty market, emerging as a dominant force.
Valuation and Global Presence
Today, Lakme boasts a portfolio of over 300 products and conducts business operations in 70 countries. Its products have become synonymous with every household, reflecting the trust and loyalty garnered over decades. With a valuation ranging between 100 to 500 crore, Lakme has witnessed a growth of approximately 7.64% in recent years. From lipsticks to eyeliners, face powders to creams, Lakme offers a comprehensive range of makeup products tailored to meet the diverse needs of consumers.
Innovation and Expansion
Lakme’s success lies in its relentless pursuit of innovation and expansion. The brand has continuously introduced new products and services, revolutionizing the beauty routines of women across the nation. With a robust sales network and strategic marketing initiatives, Lakme penetrated urban markets across India and later expanded its offerings to include products tailored for men.
Celebrity Endorsements
Lakme’s journey has been further embellished by collaborations with Bollywood celebrities, including Rekha, Aishwarya Rai Bachchan, Kareena Kapoor Khan, Shraddha Kapoor, Kajol Devgan, among others. Their association with Lakme has not only enhanced the brand’s visibility but also reinforced its position as a trendsetter in the beauty industry.
Lakme’s remarkable journey exemplifies the power of vision, innovation, and resilience. From its humble beginnings to becoming a global powerhouse, Lakme has redefined beauty standards and empowered millions of women worldwide. As it continues to innovate and expand its horizons, Lakme remains a beacon of inspiration for aspiring entrepreneurs and beauty enthusiasts alike, a testament to the enduring legacy of Indian entrepreneurship and creativity.