From childhood, we’ve been familiar with Bata footwear. Whether it’s in large markets or small shops, Bata shoes are easily found across the country. Surprisingly, despite being considered an Indian brand by most, Bata is actually a foreign company. Its roots trace back to the 19th century when it was first established. It’s rare to find a household where someone hasn’t worn Bata shoes. Despite facing numerous challenges during its 130-year journey, the company has managed to earn the trust of the people.
Expanding Business Across 70+ Countries
Firstly, it’s essential to note that Bata is a Swiss brand with its headquarters located in Lausanne, Switzerland. The company operates in over 70 countries worldwide. In India alone, there are more than 15,000 stores. The journey began in the 1920s when Thomas Bata visited India and witnessed many people walking barefoot. This inspired him to create footwear that not only provided comfort but also looked stylish. Born into a poor family, Thomas Bata was involved in shoe-making from a young age. In 1931, he founded Bata Shoe Company Private Limited, but unfortunately, he passed away just a year later. The company was then taken over by his brother, Jan Antonín Baťa. In India, the company received a tremendous response. Despite facing numerous challenges, it managed to establish itself as a trusted brand and emerged as a household name.
Valuation and Market Share
The company gained so much popularity that its ads were seen in newspapers and magazines. Bata claims to supply shoes to nearly 30,000 retail stores in India alone. Even if you don’t have a Bata showroom near your home, you can easily find its shoes in every small and big store. However, the journey wasn’t easy. In the early days, the company faced severe financial difficulties, leading to the production of canvas shoes sold at very low prices. This strategy, coupled with hard work, contributed to the company’s success. According to media reports, the company’s valuation is over 17 billion dollars. Bata has achieved nearly 40% market share in India, which is significant. Its production capacity is established in various countries, contributing significantly to the Indian market. It’s remarkable how the company has maintained its identity amid commercial ups and downs.
Bata’s journey is a testament to resilience and adaptability. Despite facing numerous challenges, it has remained a trusted brand in the hearts of the people.